We brought the IM Launch Event to life through a multi-sensory brand experience designed to engage visitors through interaction, comfort, and refined visual moments. A fully branded room formed the core of the experience, supported by an AI-powered interactive bot and a hand-gesture–controlled presentation that encouraged seamless visitor engagement. A dedicated comfort lounge featuring massage chairs and an interior-focused video highlighted in-car comfort, while a hologram installation and a 3D sphere added impactful visual storytelling. Together, these elements created a dynamic environment that elevated brand presence and set a new benchmark for experiential launch events.